{"id":11635,"date":"2020-10-15T19:36:49","date_gmt":"2020-10-15T19:36:49","guid":{"rendered":"https:\/\/generaltranscriptionworkfromhome.com\/blog\/?p=11635"},"modified":"2023-05-19T01:08:16","modified_gmt":"2023-05-19T01:08:16","slug":"10-emotions-you-want-to-trigger-in-your-marketing-messages","status":"publish","type":"post","link":"https:\/\/generaltranscriptionworkfromhome.com\/blog\/10-emotions-you-want-to-trigger-in-your-marketing-messages\/","title":{"rendered":"10 Emotions You Want to Trigger in Your Marketing Messages"},"content":{"rendered":"\n

Emotional marketing is a powerful tool you can use in all your marketing. Emotions play a bigger role than logic in making buying decisions.<\/p>\n\n\n\n

If you can get your audience to think about things that trigger emotions – like happiness, longing, a sense of loss, and more, you can also trigger them to answer your call to action. <\/p>\n\n\n\n

When you engage in emotional marketing, you\u2019ll use trigger words to evoke specific emotions in your audience. <\/p>\n\n\n\n

Words change the significance, attitude, and impulse of your audience to act. Words are important. They have meaning and you'll want to use them carefully in your marketing messages.<\/p>\n\n\n\n

Know what words trigger emotion and action in your audience. Use words to focus on the benefits your product or service offers your audience. <\/p>\n\n\n\n

There are 10 important emotions that you want to trigger in your marketing messages<\/span><\/h1>\n\n\n\n

You don\u2019t have to trigger all these emotions in each message but try to use two or three to have a winning marketing message. <\/p>\n\n\n\n

Let\u2019s go over the 10 different emotions you can work on triggering in your audience, and how to go about it.<\/p>\n\n\n\n

1. Competition<\/strong><\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

Everyone has a bit of a competitive streak. <\/p>\n\n\n\n

You can trigger your audience\u2019s competitive side by making them feel as if they might miss out. <\/p>\n\n\n\n

If you\u2019re only accepting five new customers for a particular offering, and you have a list of 500, it\u2019s more than likely you\u2019ll fill your roster within minutes of making the offer.<\/p>\n\n\n\n

2. Community<\/strong><\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

People have a strong need to belong. We tend to flock together with people who are like us, and we like feeling included in a community. They will buy something that will make them a part of the community.<\/p>\n\n\n\n

Here is an example to take a look at:<\/p>\n\n\n\n

This ad from Procter & Gamble is a great example of eliciting feelings of community, belonging, and family.<\/p>\n\n\n\n

\n